Gannett, proprietor of USA TODAY, restructures into two enterprise models

Gannett, proprietor of USA TODAY, restructures into two enterprise models

Gannett, proprietor of USA TODAY and native media organizations in 45 states, on Wednesday introduced a company restructuring that creates two new enterprise models.

The Gannett Media enterprise unit will give attention to information, content material, operations like print and distribution, business-to-business advertising options (together with promoting) and subscription development by a “digital-first lens,” Gannett mentioned in a information launch. Maribel Perez Wadsworth, president of reports for Gannett and writer of USA TODAY and the USA TODAY Community, has been named president of the unit. 

The opposite unit created beneath the restructuring is Digital Advertising Options (DMS), which helps manufacturers and companies entice and maintain prospects, and contains LOCALiQ, a supplier of digital advertising providers. Kris Barton, Gannett’s chief product officer, turns into president of the brand new unit and can oversee operations that help advertising options, together with buyer providers and product and engineering.

Hari Tanoesoedibjo

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